{{::st-axanar-indiegogo.jpg|}}\\ **STAR TREK** Image from Axanar Indiegogo campaign's pitch video. ====== Axanar Indiegogo Details ====== {{TOC}} //Main article: [[Crowdfunding Platforms]] \\ See also: [[Prelude Kickstarter Details]] and [[Axanar Kickstarter Details]]// This is an analysis of the publicly available information about Axanar's [[https://www.indiegogo.com/projects/axanar#/|Indiegogo campaign]], launched in July 2015, and concluded in January 2016 after the filing of a [[copyright infringement]] [[lawsuit]] against [[Axanar Productions]] and executive producer [[Alec Peters]] by [[CBS]] and [[Paramount Pictures]]. This third crowdfunding effort by Axanar had now moved to Kickstarter's rival, [[crowdfunding platforms|Indiegogo]], which, by Peters' account, had courted Axanar with a significant financial incentive. The ambition of a $1.32 million goal was matched by an [[change in character|expansion of the commercial scope]] of Axanar Productions beyond just the production of //Axanar//. ===== About the Indiegogo Data ===== The campaign ended with a total $574,434 raised from 7,660 donors. However, 1,102 people appeared to donate $69,789 without selecting perks, so the amount each contributed was not publicly disclosed. Each average undisclosed donation, however, is about $63. {{page>analysis box}} ==== Donations Divvied Up ==== [{{ ::accountability.jpg|**ACCOUNTABILITY** graphic from Axanar's 2015 Indiegogo campaign page.}}] Consequently, the analysis below is based only on the total raised from donors who did choose perks ($504,645).(([[https://www.indiegogo.com/projects/axanar#/|Axanar Indiegogo campaign page]], retrieved 3/1/16.)) The following figures demonstrate: * **Donors of small amounts** (under $100) made up more than three-fourths of the total number of those who supported //Axanar// (//Figure 1//). * However, those small donations only made up 40 percent of the total dollars raised (//Figure 2//). * **Just a sliver** of donors (25, or 0.4 percent) made contributions of more than $1,000 (//Figure 1//). In fact, the combined donations of just seven raised $50,000 — 10 percent of what was raised from perk-picking contributors. * Those 25 donors contributed almost one-fifth of the dollars raised (//Figure 2//). * Meanwhile, **mid-level donors** (between $100-$600) were only a quarter of those who supported the campaign (//Figure 1//), but made up 43 percent of the total dollars raised (//Figure 2//). {{:axanar-indiegogo-details.jpg?direct|}} //Click on image to view full size.// ==== Distribution of Donors ==== {{ :indiegogo-logo.jpg?100&nolink|}} The following chart displays the number of donors distributed across the 29 funded levels offered by the campaign. === Top 5 Perks === {{ :view-charts.png|Rotate mobile device for best view of chart}} Based on the data in //Figure 3// below, the Top 5 perks selected by donors were: ^ ^ Amount ^ Reward ^ No. of Donors | ^ 1. | $25 | Download of //Axanar// | 2,198 | ^ 2. | $75 | //Axanar// Blu-ray | 1,030 | ^ 3. | $150 | //Axanar// Deluxe Blu-ray | 875 | ^ 4. | $35 | Starfleet Fourth Fleet patch | 414 | ^ 5. | $10 | Backers page, access to Donors' Store | 475 | ^ ^ Top 5 perks raised $281,920 (56 percent of total) from 4,915 donors (75 percent of total) ||| //Figure 3// {{:indiegogo-donors.jpg?direct|}} //Click on image to view full size.// {{ :view-charts.png|Rotate mobile device for best view of chart}} === High-End Perks === These are the rewards offered to the highest-paying contributors: ^ Amount ^ Reward ^ No. of Donors | | $10,000 | Associate producer on set | 3 | | $5,000 | Associate producer upgrade | 1 | | $5,000 | Extra in //Axanar// | 3 | | $4,000 | Ultimate collectors pack | 1 | | $2,500 | Production assistant for 1 week | 6 | ^ ^ These 14 people contributed $69,000 (14 percent of the total) || {{page>change in character}} {{section>crowdfunding platforms#Source Data}} ---- **Keywords** {{tag>crowdfunding commercial}}