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 +{{:life-sciences.jpg?nolink|}}
 +{{TOC}}
 +====== Axanar Kickstarter Details ======
  
 +<wrap lo>//Main article: [[Crowdfunding Platforms]]// \\
 +//See also: [[Prelude Kickstarter Details]], [[Axanar Indiegogo Details]] and [[ambition_vs._achievement|Ambition vs. achievement]]//</wrap>
 +[{{ ::starfleet-patch-5.jpg?200|**FIRST TO THE FIGHT** This Starfleet patch was a reward offered only to early backers in Axanar's second Kickstarter campaign.}}]
 +
 +This is an analysis of the publicly available information about Axanar's second Kickstarter campaign, a month-long effort launched in July 2014, following release of the short film, //[[Prelude to Axanar]]//. The effort succeeded in raising $638,471 from 8,548 backers; its goal was $100,000. Of the three [[crowdfunding platforms|crowdfunding campaigns]], this one raised the most in the shortest time.
 +
 +**CONTROVERSY** This campaign is also the production's most controversial, as it marks the production's [[moving the goalposts|departure from its original goal]] of simply producing //Star Trek: Axanar//, the feature film, and instead investing a significant portion of donors' dollars in the infrastructure of [[Ares Studios]], a for-profit venture by [[Axanar Productions]] to produce future Star Trek-related films and other science fiction properties.(({{:axanar-annual-report-v2.pdf|Axanar Annual Report 2015, Revised}}, pp. 7, 8, 15, 20.))
 +
 +<WRAP center round important>
 +===== About the Kickstarter Data =====
 +
 +While the total amount raised in this campaign was $638,471, only $610,065 (95.6 percent) came from 8,272 people (96.8 percent of total backers) who selected rewards among the 22 reward levels offered.
 +
 +The remaining $28,406 came from 276 backers who appear to have not selected any rewards, so the amount of their individual contributions were not publicly disclosed. The average undisclosed donation was about $103.
 +</WRAP>
 +
 +==== Donations Divvied Up ====
 +
 +Consequently, the analysis below is based only on the total raised from donors who did choose rewards, for a total of $610,065.(([[https://www.kickstarter.com/projects/194429923/star-trek-axanar/description|Axanar Kickstarter campaign page]], retrieved 3/1/16.))
 +
 +{{page>analysis box}}
 +
 +The following charts demonstrate:
 +  * **Donors of small amounts** (under $100) made up 86 percent of the project's backers (//Figure 1//).
 +  * However, those small donations made up just more than half the total raised (//Figure 2//).
 +  * **Just a sliver** of backers (24, or 0.4 percent) made contributions of more than $2,000 (//Figure 1//). In fact, 12 backers alone contributed $80,000 — 13 percent of the total raised (//Figure 3//).
 +  * Those 24 backers contributed $1 of every $5 raised from 8,272 people.
 +  * Meanwhile, **mid-level donors** (between $100-500) comprised only 14 percent of backers (//Figure 1//) but pulled twice their weight, donating nearly 30 percent of the total raised (//Figure 2//).
 +
 +{{::axanar-kickstarter-details.jpg?direct|}}
 +<WRAP centeralign>
 +<wrap lo>//Click image to view full size//</wrap>
 +</WRAP>
 +
 +==== Distribution of Donors ====
 +
 +The following charts tease out interesting information about backers and the rewards they selected.
 +
 +{{ :view-charts.png|Rotate mobile device for best view of chart}}
 +=== Top 5 Rewards ===
 +
 +Based on the data in //Figure 3// below, the Top 5 rewards selected by backers were:
 +
 +^    ^ Amount     ^   Reward   ^ No. of Backers |
 +^   1. | $25            | Download of //Axanar//      | 2,565                  |
 +^   2. | $75           | //Axanar// Blu-ray                | 2,052                  |
 +^   3. | $35           | Starfleet 'First Fleet' patch | 811 |
 +^   4. | $65           | //Axanar// DVD                     | 631 |
 +^   5. | $100         | Signed, limited edition cast photo | 475 |
 +^ ^ Top 5 rewards raised $334,925 (55 percent of total) from 6,534 backers (79 percent of total) |||
 +
 +{{:kickstarter_logo.jpg?nolink&100 |}}
 +<WRAP centeralign><wrap lo>//Figure 3//</wrap></WRAP>
 +{{:axanar-1-crowd.jpg?direct|}}
 +
 +{{ :view-charts.png|Rotate mobile device for best view of chart}}
 +=== High-End Rewards ===
 +
 +These are the rewards offered to the highest-paying contributors:
 +
 +^   Amount ^   Reward   ^ No. of Backers |
 +|   $10,000 | Work as producer on set | 4 |
 +|   $5,000 | Appear as Starfleet HQ extra | 3 |
 +|   $5,000 | Featured extra onscreen | 5 |
 +|   $5,000 | Name an onscreen Starfleet vessel | 5 |
 +^ ^ These 17 people contributed $105,000 (17 percent of the total) ||
 +
 +
 +/* ==== Endangered Rewards ====
 +
 +The following rewards from this Kickstarter campaign are most threatened by the [[copyright]] [[lawsuit]] against [[Axanar Productions]].
 +
 +list */
 +
 +{{section>crowdfunding platforms#Source Data}}
 +
 +{{page>moving the goalposts?}}
 +
 +
 +----
 +**Keywords** {{tag>crowdfunding commercial}}