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change_in_character [2009/05/26 00:24]
change_in_character [2016/09/22 14:17]
Carlos Pedraza adds see also link
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 +[{{  ::​why-axanar.jpg?​300|**GRAPHIC PLEA** This banner makes the plea to fund //Axanar// through its now-curtailed Indiegogo campaign.}}]
  
 +==== Change in Character ====
 +<wrap lo>//​Main article: [[Axanar Indiegogo Details]]// \\ 
 +//See also: [[[[fan_films_breaking_the_unwritten_rules_and_defining_profit|Fan Films: Breaking the Unwritten Rules and Defining Profit]]//</​wrap>​
 +
 +The move from Kickstarter to Indiegogo in 2015 marked not only a change in platform but a significant increase in producer [[Alec Peters]]'​ estimate of //​Axanar//'​s cost as well as plans for [[Axanar Productions|Ares Studios]], an effort for commercial production of other science fiction properties and rental of the production facilities paid for with donor money.
 +
 +=== Move to Indiegogo ===
 +
 +Kickstarter,​ where Axanar had raised $739,642 — the most of any fan film — and Indiegogo operate on very similar [[crowdfunding platforms#​kickstarter model|business models]]: Run a time-limited campaign, if you meet your goal you get all the money pledged, minus a percentage to the crowdfunding platform and transaction fees to the company who handle payments. But Indiegogo offered several advantages to Axanar over Kickstarter.
 +
 +== Keeping All Pledges ==
 +
 +Kickstarter operates on an "all or nothing"​ basis — campaigns that fail to meet their goals lose all the money that's been pledged to them. Indiegogo allows campaigns that don't meet their fiscal goals to keep everything that's been pledged but with the platform taking a larger percentage of the proceeds.
 +
 +== Indiegogo'​s Flexibility ==
 +
 +While both platforms offer maximum campaign lengths of 60 days(([[https://​www.kickstarter.com/​help/​faq/​creator+questions|Kickstarter Creator FAQs]], retrieved 3/6/16.)) (([[https://​support.indiegogo.com/​hc/​en-us/​articles/​205150367?​|Indiegogo Support: Choose Launch Date & Deadline]], retrieved 3/6/16.)), Indiegogo offers an "In Demand"​ category for select projects, allowing them to raise money indefinitely,​ and the platform offered Axanar that designation.
 +
 +> [Indiegogo] love Axanar and really want our business and so have come with an aggressive offer to woo us away from Kickstarter.(([[http://​www.axanarproductions.com/​captains-log-june-18-2015/​|Axanar Captain'​s Log, Alec Peters]], 6/18/15.))
 +
 +Also on the table was:
 +  * A $35,000 savings in fees if Axanar exceeded $1 million.
 +  * Accepting both credit cards and PayPal. Kickstarter uses Amazon Payments for financial transactions.
 +
 +Peters was also persuaded by the success of the year's two biggest film projects, //Super Troopers II//, which raised $4.5 million, and //Con Man//, which raised $3.2 million — both on Indiegogo.(([[http://​www.axanarproductions.com/​captains-log-june-18-2015/​|Axanar Captain'​s Log, Alec Peters]], 6/18/15.))
 +
 +He also announced his intention to run at least four more crowdfunding campaigns and wanted to compare his successes between the two platforms:
 +
 +> With us planning on probably four campaigns next year ([[merchandise#​books|two books]] and "Tales of the Four Years War," to start), we can see how each platform does.  No decisions have been made, but I thought I would keep you all updated. ​ I believe in a free flow of information and transparency.(([[http://​www.axanarproductions.com/​captains-log-june-18-2015/​|Axanar Captain'​s Log, Alec Peters]], 6/18/15.))
 +
 +/* == Kickstarter Obstacle? ==
 +
 +Another potential reason to leave Kickstarter was that it frowns on running simultaneous multiple projects:
 +
 +> We rarely permit running multiple projects at the same time, <wrap hi>or launching a second project before fulfilling your first one.</​wrap>​ Having multiple live projects can confuse backers and split support. Running a project is a lot of work, and more than one live project will likely dilute your attention and energy.(([[https://​www.kickstarter.com/​help/​faq/​creator+questions]],​ retrieved 3/6/16.)) */
 +
 +=== '​Axanar'​s'​ Cost Rises ===
 +
 +<wrap lo>//See also: [[ambition_vs._achievement|Ambition vs. Achievement]]//</​wrap>​
 +
 +With each successive (and successful) crowdfunding campaign, the cost to produce //Axanar// continued to increase, in large measure because of the decision to build its own commercial studio. Studio expenses alone consumed 38 percent of the proceeds from the second Kickstarter campaign.((AxaMonitor Annual Report analysis, [[annual report#'​Axanar'​ Spending by Category|"​Axanar Spending by Category"​]].))
 +
 +"This decision changed Axanar //​dramatically//,"​ Peters explained. "In the end, it was agreed that more time and more money would equal greater quality."​(({{:​axanar-annual-report-v2.pdf|Axanar Annual Report 2015, Revised}}, p. 12, 12/15/15.))
 +
 +<WRAP box 755px>
 +{{ :​ares-digital-login.jpg|}} \\
 +<wrap lo>​**ARES DIGITAL** is a for-profit company created by Axanar Productions with co-producer Terry McIntosh to process and ship merchandise (known as “perks”) to donors of any project'​s Kickstarter,​ Indiegogo and private donation campaigns.</​wrap>​
 +</​WRAP>​
 +
 +=== Commercial Activities ===
 +<wrap lo>//See also: [[Merchandise]]//</​wrap>​
 +
 +Building his own studio, which he named [[Axanar Productions|Ares Studios]], also presented Peters with an economic opportunity. He would now have a permanent facility to produce not only more "​independent Star Trek productions"​ but to earn income from renting out the facility and from Ares' own original films, which would be freed from the intellectual property restrictions of fan films.(({{:​axanar-annual-report-v2.pdf|Axanar Annual Report 2015, Revised}}, p. 20, 12/15/15.))
 +
 +> Axanar is not just an independent Star Trek film; it is the beginning of a whole new way that fans can get the content they want, by funding it themselves. ​ Why dump hundreds or thousands of dollars a year on 400 cable channels, when what you really want is a few good sci-fi shows? ​ Hollywood is changing. Netflix, Hulu, Amazon, and other providers are redefining content delivery, and Axanar Productions/​Ares Studios hopes to be part of that movement.(([[https://​www.indiegogo.com/​projects/​axanar#/​story|Axanar Indiegogo campaign]], retrieved 3/6/16.))
 +
 +[{{ :​trekzone-alec.jpg?​nolink&​250|**NO COMMENT** In his interview with TrekZONE, Alec Peters refused to say whether he was part of the investor group acquiring the assets of the former Area Studios [[https://​youtu.be/​ZcPjJKzRdK4|YouTube]].}}]
 +
 +In March 2017, Peters announced the Ares Studios assets were to be transferred to a secret [[investor_group|group of investors]] for up to $400,000 that would go into the production of //Axanar//. At the time, and in a [[https://​youtu.be/​ZcPjJKzRdK4|video interview]] with TrekZONE, [[investor_group#​petersno_comment_on_investor_group_membership|Peters refused]] to say whether he was part of that investment group.
 +
 +Even so, by May 2017 Peters felt he was sufficiently empowered to offer a [[axanar_finances|2 percent stake]] in the studio to departed chief technologist [[Terry McIntosh]] in exchange for the Ares Digital fulfillment software.
 +
 +The crowdfunding campaigns had required Axanar to set up a full-fledged [[merchandise|merchandising and fulfillment operation]] featuring a full line of Star Trek-based apparel, five blends of coffee, posters, artwork, patches, models and books in a Donors'​ Store, which Peters realized presented a potential revenue stream he launched with co-producer [[terry_mcintosh|McIntosh]] called [[merchandise#​Ares Digital]].(({{:​axanar-annual-report-v2.pdf|Axanar Annual Report 2015, Revised}}, p. 20, 12/15/15.))
 +
 +However, Ares Digital [[perks|utterly failed]] to enable Axanar to deliver promised perks to its donors, forcing the production to start its fulfillment efforts [[ares_digital_update|from scratch]]. {{:​axamonitor-ico.gif?​nolink|}}
 +
 +/* And here is Rob Burnett’s update:
 +Tobias sent TEN MORE SHOTS today, and I was able to cut them together to see a moment of how the completed scene would look and feel.  I once read famed director Wim Wenders said his finished films only represented 50% of what he saw in his mind’s eye when he began them. Well… so far, in the case of this first AXANAR scene, I’m getting 110% of what was in my mind’s eye when I started making my story reel. The feature version of AXANAR has never felt more real to me than it does right now. */
 +
 +----
 +{{tag>​news crowdfunding commercial}}