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change_in_character [2016/03/27 18:38] – [Change in Character] correx number of coffee blends Carlos Pedrazachange_in_character [Unknown date] (current) – external edit (Unknown date) 127.0.0.1
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 === 'Axanar's' Cost Rises === === 'Axanar's' Cost Rises ===
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 +<wrap lo>//See also: [[ambition_vs._achievement|Ambition vs. Achievement]]//</wrap>
  
 With each successive (and successful) crowdfunding campaign, the cost to produce //Axanar// continued to increase, in large measure because of the decision to build its own commercial studio. Studio expenses alone consumed 38 percent of the proceeds from the second Kickstarter campaign.((AxaMonitor Annual Report analysis, [[annual report#'Axanar' Spending by Category|"Axanar Spending by Category"]].)) With each successive (and successful) crowdfunding campaign, the cost to produce //Axanar// continued to increase, in large measure because of the decision to build its own commercial studio. Studio expenses alone consumed 38 percent of the proceeds from the second Kickstarter campaign.((AxaMonitor Annual Report analysis, [[annual report#'Axanar' Spending by Category|"Axanar Spending by Category"]].))
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 <wrap lo>**ARES DIGITAL** is a for-profit company created by Axanar Productions with co-producer Terry McIntosh to process and ship merchandise (known as “perks”) to donors of any project's Kickstarter, Indiegogo and private donation campaigns.</wrap> <wrap lo>**ARES DIGITAL** is a for-profit company created by Axanar Productions with co-producer Terry McIntosh to process and ship merchandise (known as “perks”) to donors of any project's Kickstarter, Indiegogo and private donation campaigns.</wrap>
 </WRAP> </WRAP>
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 === Commercial Activities === === Commercial Activities ===
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 > Axanar is not just an independent Star Trek film; it is the beginning of a whole new way that fans can get the content they want, by funding it themselves.  Why dump hundreds or thousands of dollars a year on 400 cable channels, when what you really want is a few good sci-fi shows?  Hollywood is changing. Netflix, Hulu, Amazon, and other providers are redefining content delivery, and Axanar Productions/Ares Studios hopes to be part of that movement.(([[https://www.indiegogo.com/projects/axanar#/story|Axanar Indiegogo campaign]], retrieved 3/6/16.)) > Axanar is not just an independent Star Trek film; it is the beginning of a whole new way that fans can get the content they want, by funding it themselves.  Why dump hundreds or thousands of dollars a year on 400 cable channels, when what you really want is a few good sci-fi shows?  Hollywood is changing. Netflix, Hulu, Amazon, and other providers are redefining content delivery, and Axanar Productions/Ares Studios hopes to be part of that movement.(([[https://www.indiegogo.com/projects/axanar#/story|Axanar Indiegogo campaign]], retrieved 3/6/16.))
  
-The crowdfunding campaigns also required Axanar to set up a full-fledged [[merchandise|merchandising and fulfillment operation]] featuring a full line of Star Trek-based apparel, five blends of coffee, posters, artwork, patches, models and books in a Donors' Store, which Peters realized presented a potential revenue stream he launched with co-producer [[Terry McIntosh]] called [[merchandise#Ares Digital]].(({{:axanar-annual-report-v2.pdf|Axanar Annual Report 2015, Revised}}, p. 20, 12/15/15.))+[{{ :trekzone-alec.jpg?nolink&250|**NO COMMENT** In his interview with TrekZONE, Alec Peters refused to say whether he was part of the investor group acquiring the assets of the former Area Studios [[https://youtu.be/ZcPjJKzRdK4|YouTube]].}}] 
 + 
 +In March 2016, Peters announced the Ares Studios assets were to be transferred to a secret [[investor_group|group of investors]] for up to $400,000 that would go into the production of //Axanar//. At the time, and in a [[https://youtu.be/ZcPjJKzRdK4|video interview]] with TrekZONE, [[investor_group#petersno_comment_on_investor_group_membership|Peters refused]] to say whether he was part of that investment group. 
 + 
 +Even so, by May 2016 Peters felt he was sufficiently empowered to offer a [[axanar_finances|2 percent stake]] in the studio to departed chief technologist [[Terry McIntosh]] in exchange for the Ares Digital fulfillment software. 
 + 
 +The crowdfunding campaigns had required Axanar to set up a full-fledged [[merchandise|merchandising and fulfillment operation]] featuring a full line of Star Trek-based apparel, five blends of coffee, posters, artwork, patches, models and books in a Donors' Store, which Peters realized presented a potential revenue stream he launched with co-producer [[terry_mcintosh|McIntosh]] called [[merchandise#Ares Digital]].(({{:axanar-annual-report-v2.pdf|Axanar Annual Report 2015, Revised}}, p. 20, 12/15/15.)) 
 + 
 +However, Ares Digital [[perks|utterly failed]] to enable Axanar to deliver promised perks to its donors, forcing the production to start its fulfillment efforts [[ares_digital_update|from scratch]]. {{:axamonitor-ico.gif?nolink|}}
  
 /* And here is Rob Burnett’s update: /* And here is Rob Burnett’s update: