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axanar_indiegogo_details [2016/03/04 07:36] – adds avg donation from undisclosed donors Carlos Pedrazaaxanar_indiegogo_details [2017/12/12 12:04] (current) – [Donations Divvied Up] Carlos Pedraza
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-====== Axanar Indiegogo Details ====== +<WRAP box 600px> 
-[{{ ::accountability.jpg|**ACCOUNTABILITY** graphic from Axanar's 2015 Indiegogo campaign page.}}]+{{::st-axanar-indiegogo.jpg|}}\\ 
 +<wrap lo>**STAR TREK** Image from Axanar Indiegogo campaign's pitch video.</wrap> 
 +</WRAP>
  
 +====== Axanar Indiegogo Details ======
 +{{TOC}}
 <wrap lo>//Main article: [[Crowdfunding Platforms]] \\ <wrap lo>//Main article: [[Crowdfunding Platforms]] \\
 See also: [[Prelude Kickstarter Details]] and [[Axanar Kickstarter Details]]//</wrap> See also: [[Prelude Kickstarter Details]] and [[Axanar Kickstarter Details]]//</wrap>
  
-This is an analysis of the publicly available information about Axanar's [[crowdfunding platforms|Indiegogo campaign]], launched in July 2015, and concluded in January 2016 after the filing of a [[copyright infringement]] [[lawsuit]] against [[Axanar Productions]] and executive producer [[Alec Peters]] by [[CBS]] and [[Paramount Pictures]].+This is an analysis of the publicly available information about Axanar's [[https://www.indiegogo.com/projects/axanar#/|Indiegogo campaign]], launched in July 2015, and concluded in January 2016 after the filing of a [[copyright infringement]] [[lawsuit]] against [[Axanar Productions]] and executive producer [[Alec Peters]] by [[CBS]] and [[Paramount Pictures]].
  
-===== Donations Divvied Up =====+This third crowdfunding effort by Axanar had now moved to Kickstarter's rival, [[crowdfunding platforms|Indiegogo]], which, by Peters' account, had courted Axanar with a significant financial incentive. The ambition of a $1.32 million goal was matched by an [[change in character|expansion of the commercial scope]] of Axanar Productions beyond just the production of //Axanar//.
  
-The campaign ended with a total $574,434 raised from 7,660 donors. However, 1,182 people appeared to donate $77,789 without selecting perks, so the amount each contributed is not publicly disclosed. Each average undisclosed donation, however, is about $66.+===== About the Indiegogo Data =====
  
-Consequently, the analysis below is based only on the total raised from donors who did choose perks ($496,645).(([[https://www.indiegogo.com/projects/axanar#/|Axanar Indiegogo campaign page]], retrieved 3/1/16.))+The campaign ended with a total $574,434 raised from 7,660 donors. However, 1,102 people appeared to donate $69,789 without selecting perks, so the amount each contributed was not publicly disclosed. Each average undisclosed donation, however, is about $63. 
 + 
 +{{page>analysis box}} 
 + 
 +==== Donations Divvied Up ==== 
 +[{{ ::accountability.jpg|**ACCOUNTABILITY** graphic from Axanar's 2015 Indiegogo campaign page.}}] 
 + 
 +Consequently, the analysis below is based only on the total raised from donors who did choose perks ($504,645).(([[https://www.indiegogo.com/projects/axanar#/|Axanar Indiegogo campaign page]], retrieved 3/1/16.))
  
 The following figures demonstrate: The following figures demonstrate:
   * **Donors of small amounts** (under $100) made up more than three-fourths of the total number of those who supported //Axanar// (//Figure 1//).   * **Donors of small amounts** (under $100) made up more than three-fourths of the total number of those who supported //Axanar// (//Figure 1//).
   * However, those small donations only made up 40 percent of the total dollars raised (//Figure 2//).   * However, those small donations only made up 40 percent of the total dollars raised (//Figure 2//).
-  * **Just a sliver** of donors (25, or 0.4 percent) made contributions of more than $1,000 (//Figure 1//). In fact, just seven donated $50,000 — 10 percent of what was raised from perk-picking contributors.+  * **Just a sliver** of donors (25, or 0.4 percent) made contributions of more than $1,000 (//Figure 1//). In fact, the combined donations of just seven raised $50,000 — 10 percent of what was raised from perk-picking contributors.
   * Those 25 donors contributed almost one-fifth of the dollars raised (//Figure 2//).   * Those 25 donors contributed almost one-fifth of the dollars raised (//Figure 2//).
   * Meanwhile, **mid-level donors** (between $100-$600) were only a quarter of those who supported the campaign (//Figure 1//), but made up 43 percent of the total dollars raised (//Figure 2//).   * Meanwhile, **mid-level donors** (between $100-$600) were only a quarter of those who supported the campaign (//Figure 1//), but made up 43 percent of the total dollars raised (//Figure 2//).
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 {{  :indiegogo-logo.jpg?100&nolink|}} {{  :indiegogo-logo.jpg?100&nolink|}}
  
-The following chart displays the number of donors distributed across all the funding levels offered by the campaign.+The following chart displays the number of donors distributed across the 29 funded levels offered by the campaign. 
 + 
 +=== Top 5 Perks === 
 +{{ :view-charts.png|Rotate mobile device for best view of chart}} 
 + 
 +Based on the data in //Figure 3// below, the Top 5 perks selected by donors were: 
 + 
 +^    ^ Amount     ^   Reward   ^ No. of Donors | 
 +^   1. | $25            | Download of //Axanar//      | 2,198                  | 
 +^   2. | $75           | //Axanar// Blu-ray                | 1,030                  | 
 +^   3. | $150         | //Axanar// Deluxe Blu-ray   | 875 | 
 +^   4. | $35           | Starfleet Fourth Fleet patch    | 414 | 
 +^   5. | $10           | Backers page, access to Donors' Store  | 475 | 
 +^ ^ Top 5 perks raised $281,920 (56 percent of total) from 4,915 donors (75 percent of total) ||| 
 + 
 +<WRAP centeralign> 
 +<wrap lo>//Figure 3//</wrap> 
 +</WRAP>
  
 {{:indiegogo-donors.jpg?direct|}} {{:indiegogo-donors.jpg?direct|}}
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 </WRAP> </WRAP>
  
 +{{ :view-charts.png|Rotate mobile device for best view of chart}}
 +=== High-End Perks ===
 +
 +These are the rewards offered to the highest-paying contributors:
 +
 +^   Amount ^   Reward   ^ No. of Donors |
 +|   $10,000 | Associate producer on set | 3 |
 +|   $5,000 | Associate producer upgrade | 1 |
 +|   $5,000 | Extra in //Axanar// | 3 |
 +|   $4,000 | Ultimate collectors pack | 1 |
 +|   $2,500 | Production assistant for 1 week | 6 |
 +^ ^ These 14 people contributed $69,000 (14 percent of the total) ||
 +
 +{{page>change in character}}
 +
 +{{section>crowdfunding platforms#Source Data}}
  
 ---- ----
-**Keywords** {{tag>crowdfunding}}+**Keywords** {{tag>crowdfunding commercial}}