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axanar_indiegogo_details [2016/03/05 01:07] – Carlos Pedrazaaxanar_indiegogo_details [2017/12/12 12:04] (current) – [Donations Divvied Up] Carlos Pedraza
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 +<WRAP box 600px>
 +{{::st-axanar-indiegogo.jpg|}}\\
 +<wrap lo>**STAR TREK** Image from Axanar Indiegogo campaign's pitch video.</wrap>
 +</WRAP>
 +
 ====== Axanar Indiegogo Details ====== ====== Axanar Indiegogo Details ======
 +{{TOC}}
 <wrap lo>//Main article: [[Crowdfunding Platforms]] \\ <wrap lo>//Main article: [[Crowdfunding Platforms]] \\
 See also: [[Prelude Kickstarter Details]] and [[Axanar Kickstarter Details]]//</wrap> See also: [[Prelude Kickstarter Details]] and [[Axanar Kickstarter Details]]//</wrap>
  
-This is an analysis of the publicly available information about Axanar's [[crowdfunding platforms|Indiegogo campaign]], launched in July 2015, and concluded in January 2016 after the filing of a [[copyright infringement]] [[lawsuit]] against [[Axanar Productions]] and executive producer [[Alec Peters]] by [[CBS]] and [[Paramount Pictures]].+This is an analysis of the publicly available information about Axanar's [[https://www.indiegogo.com/projects/axanar#/|Indiegogo campaign]], launched in July 2015, and concluded in January 2016 after the filing of a [[copyright infringement]] [[lawsuit]] against [[Axanar Productions]] and executive producer [[Alec Peters]] by [[CBS]] and [[Paramount Pictures]]. 
 + 
 +This third crowdfunding effort by Axanar had now moved to Kickstarter's rival, [[crowdfunding platforms|Indiegogo]], which, by Peters' account, had courted Axanar with a significant financial incentive. The ambition of a $1.32 million goal was matched by an [[change in character|expansion of the commercial scope]] of Axanar Productions beyond just the production of //Axanar//.
  
-<WRAP center round important> 
 ===== About the Indiegogo Data ===== ===== About the Indiegogo Data =====
  
 The campaign ended with a total $574,434 raised from 7,660 donors. However, 1,102 people appeared to donate $69,789 without selecting perks, so the amount each contributed was not publicly disclosed. Each average undisclosed donation, however, is about $63. The campaign ended with a total $574,434 raised from 7,660 donors. However, 1,102 people appeared to donate $69,789 without selecting perks, so the amount each contributed was not publicly disclosed. Each average undisclosed donation, however, is about $63.
-</WRAP> 
  
-[{{ ::accountability.jpg|**ACCOUNTABILITY** graphic from Axanar's 2015 Indiegogo campaign page.}}]+{{page>analysis box}}
  
 ==== Donations Divvied Up ==== ==== Donations Divvied Up ====
 +[{{ ::accountability.jpg|**ACCOUNTABILITY** graphic from Axanar's 2015 Indiegogo campaign page.}}]
  
 Consequently, the analysis below is based only on the total raised from donors who did choose perks ($504,645).(([[https://www.indiegogo.com/projects/axanar#/|Axanar Indiegogo campaign page]], retrieved 3/1/16.)) Consequently, the analysis below is based only on the total raised from donors who did choose perks ($504,645).(([[https://www.indiegogo.com/projects/axanar#/|Axanar Indiegogo campaign page]], retrieved 3/1/16.))
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   * **Donors of small amounts** (under $100) made up more than three-fourths of the total number of those who supported //Axanar// (//Figure 1//).   * **Donors of small amounts** (under $100) made up more than three-fourths of the total number of those who supported //Axanar// (//Figure 1//).
   * However, those small donations only made up 40 percent of the total dollars raised (//Figure 2//).   * However, those small donations only made up 40 percent of the total dollars raised (//Figure 2//).
-  * **Just a sliver** of donors (25, or 0.4 percent) made contributions of more than $1,000 (//Figure 1//). In fact, just seven donated $50,000 — 10 percent of what was raised from perk-picking contributors.+  * **Just a sliver** of donors (25, or 0.4 percent) made contributions of more than $1,000 (//Figure 1//). In fact, the combined donations of just seven raised $50,000 — 10 percent of what was raised from perk-picking contributors.
   * Those 25 donors contributed almost one-fifth of the dollars raised (//Figure 2//).   * Those 25 donors contributed almost one-fifth of the dollars raised (//Figure 2//).
   * Meanwhile, **mid-level donors** (between $100-$600) were only a quarter of those who supported the campaign (//Figure 1//), but made up 43 percent of the total dollars raised (//Figure 2//).   * Meanwhile, **mid-level donors** (between $100-$600) were only a quarter of those who supported the campaign (//Figure 1//), but made up 43 percent of the total dollars raised (//Figure 2//).
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 The following chart displays the number of donors distributed across the 29 funded levels offered by the campaign. The following chart displays the number of donors distributed across the 29 funded levels offered by the campaign.
 +
 +=== Top 5 Perks ===
 +{{ :view-charts.png|Rotate mobile device for best view of chart}}
 +
 +Based on the data in //Figure 3// below, the Top 5 perks selected by donors were:
 +
 +^    ^ Amount     ^   Reward   ^ No. of Donors |
 +^   1. | $25            | Download of //Axanar//      | 2,198                  |
 +^   2. | $75           | //Axanar// Blu-ray                | 1,030                  |
 +^   3. | $150         | //Axanar// Deluxe Blu-ray   | 875 |
 +^   4. | $35           | Starfleet Fourth Fleet patch    | 414 |
 +^   5. | $10           | Backers page, access to Donors' Store  | 475 |
 +^ ^ Top 5 perks raised $281,920 (56 percent of total) from 4,915 donors (75 percent of total) |||
 +
 +<WRAP centeralign>
 +<wrap lo>//Figure 3//</wrap>
 +</WRAP>
  
 {{:indiegogo-donors.jpg?direct|}} {{:indiegogo-donors.jpg?direct|}}
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 </WRAP> </WRAP>
  
 +{{ :view-charts.png|Rotate mobile device for best view of chart}}
 +=== High-End Perks ===
 +
 +These are the rewards offered to the highest-paying contributors:
 +
 +^   Amount ^   Reward   ^ No. of Donors |
 +|   $10,000 | Associate producer on set | 3 |
 +|   $5,000 | Associate producer upgrade | 1 |
 +|   $5,000 | Extra in //Axanar// | 3 |
 +|   $4,000 | Ultimate collectors pack | 1 |
 +|   $2,500 | Production assistant for 1 week | 6 |
 +^ ^ These 14 people contributed $69,000 (14 percent of the total) ||
 +
 +{{page>change in character}}
 +
 +{{section>crowdfunding platforms#Source Data}}
  
 ---- ----
-**Keywords** {{tag>crowdfunding}}+**Keywords** {{tag>crowdfunding commercial}}