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axanar_indiegogo_details [2016/03/06 19:50] – [Distribution of Donors] Carlos Pedraza | axanar_indiegogo_details [2017/12/12 12:04] (current) – [Donations Divvied Up] Carlos Pedraza | ||
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====== Axanar Indiegogo Details ====== | ====== Axanar Indiegogo Details ====== | ||
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<wrap lo>// | <wrap lo>// | ||
See also: [[Prelude Kickstarter Details]] and [[Axanar Kickstarter Details]]//</ | See also: [[Prelude Kickstarter Details]] and [[Axanar Kickstarter Details]]//</ | ||
- | This is an analysis of the publicly available information about Axanar' | + | This is an analysis of the publicly available information about Axanar' |
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+ | This third crowdfunding effort by Axanar had now moved to Kickstarter' | ||
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===== About the Indiegogo Data ===== | ===== About the Indiegogo Data ===== | ||
The campaign ended with a total $574,434 raised from 7,660 donors. However, 1,102 people appeared to donate $69,789 without selecting perks, so the amount each contributed was not publicly disclosed. Each average undisclosed donation, however, is about $63. | The campaign ended with a total $574,434 raised from 7,660 donors. However, 1,102 people appeared to donate $69,789 without selecting perks, so the amount each contributed was not publicly disclosed. Each average undisclosed donation, however, is about $63. | ||
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==== Donations Divvied Up ==== | ==== Donations Divvied Up ==== | ||
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Consequently, | Consequently, | ||
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* **Donors of small amounts** (under $100) made up more than three-fourths of the total number of those who supported //Axanar// (//Figure 1//). | * **Donors of small amounts** (under $100) made up more than three-fourths of the total number of those who supported //Axanar// (//Figure 1//). | ||
* However, those small donations only made up 40 percent of the total dollars raised (//Figure 2//). | * However, those small donations only made up 40 percent of the total dollars raised (//Figure 2//). | ||
- | * **Just a sliver** of donors (25, or 0.4 percent) made contributions of more than $1,000 (//Figure 1//). In fact, just seven donated | + | * **Just a sliver** of donors (25, or 0.4 percent) made contributions of more than $1,000 (//Figure 1//). In fact, the combined donations of just seven raised |
* Those 25 donors contributed almost one-fifth of the dollars raised (//Figure 2//). | * Those 25 donors contributed almost one-fifth of the dollars raised (//Figure 2//). | ||
* Meanwhile, **mid-level donors** (between $100-$600) were only a quarter of those who supported the campaign (//Figure 1//), but made up 43 percent of the total dollars raised (//Figure 2//). | * Meanwhile, **mid-level donors** (between $100-$600) were only a quarter of those who supported the campaign (//Figure 1//), but made up 43 percent of the total dollars raised (//Figure 2//). | ||
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=== Top 5 Perks === | === Top 5 Perks === | ||
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Based on the data in //Figure 3// below, the Top 5 perks selected by donors were: | Based on the data in //Figure 3// below, the Top 5 perks selected by donors were: | ||
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</ | </ | ||
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=== High-End Perks === | === High-End Perks === | ||
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^ ^ These 14 people contributed $69,000 (14 percent of the total) || | ^ ^ These 14 people contributed $69,000 (14 percent of the total) || | ||
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