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axanar_indiegogo_details [2016/03/07 11:17] – adds image to top Carlos Pedrazaaxanar_indiegogo_details [2017/12/12 12:04] (current) – [Donations Divvied Up] Carlos Pedraza
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-[{{::st-axanar-indiegogo.jpg?450|**STAR TREK** Image from Axanar Indiegogo campaign's pitch video.}}]+<WRAP box 600px> 
 +{{::st-axanar-indiegogo.jpg|}}\\ 
 +<wrap lo>**STAR TREK** Image from Axanar Indiegogo campaign's pitch video.</wrap> 
 +</WRAP>
  
 ====== Axanar Indiegogo Details ====== ====== Axanar Indiegogo Details ======
 +{{TOC}}
 <wrap lo>//Main article: [[Crowdfunding Platforms]] \\ <wrap lo>//Main article: [[Crowdfunding Platforms]] \\
 See also: [[Prelude Kickstarter Details]] and [[Axanar Kickstarter Details]]//</wrap> See also: [[Prelude Kickstarter Details]] and [[Axanar Kickstarter Details]]//</wrap>
  
-This is an analysis of the publicly available information about Axanar's [[crowdfunding platforms|Indiegogo campaign]], launched in July 2015, and concluded in January 2016 after the filing of a [[copyright infringement]] [[lawsuit]] against [[Axanar Productions]] and executive producer [[Alec Peters]] by [[CBS]] and [[Paramount Pictures]].+This is an analysis of the publicly available information about Axanar's [[https://www.indiegogo.com/projects/axanar#/|Indiegogo campaign]], launched in July 2015, and concluded in January 2016 after the filing of a [[copyright infringement]] [[lawsuit]] against [[Axanar Productions]] and executive producer [[Alec Peters]] by [[CBS]] and [[Paramount Pictures]].
  
 This third crowdfunding effort by Axanar had now moved to Kickstarter's rival, [[crowdfunding platforms|Indiegogo]], which, by Peters' account, had courted Axanar with a significant financial incentive. The ambition of a $1.32 million goal was matched by an [[change in character|expansion of the commercial scope]] of Axanar Productions beyond just the production of //Axanar//. This third crowdfunding effort by Axanar had now moved to Kickstarter's rival, [[crowdfunding platforms|Indiegogo]], which, by Peters' account, had courted Axanar with a significant financial incentive. The ambition of a $1.32 million goal was matched by an [[change in character|expansion of the commercial scope]] of Axanar Productions beyond just the production of //Axanar//.
  
-<WRAP center round important> 
 ===== About the Indiegogo Data ===== ===== About the Indiegogo Data =====
  
 The campaign ended with a total $574,434 raised from 7,660 donors. However, 1,102 people appeared to donate $69,789 without selecting perks, so the amount each contributed was not publicly disclosed. Each average undisclosed donation, however, is about $63. The campaign ended with a total $574,434 raised from 7,660 donors. However, 1,102 people appeared to donate $69,789 without selecting perks, so the amount each contributed was not publicly disclosed. Each average undisclosed donation, however, is about $63.
-</WRAP> 
  
-[{{ ::accountability.jpg|**ACCOUNTABILITY** graphic from Axanar's 2015 Indiegogo campaign page.}}]+{{page>analysis box}}
  
 ==== Donations Divvied Up ==== ==== Donations Divvied Up ====
 +[{{ ::accountability.jpg|**ACCOUNTABILITY** graphic from Axanar's 2015 Indiegogo campaign page.}}]
  
 Consequently, the analysis below is based only on the total raised from donors who did choose perks ($504,645).(([[https://www.indiegogo.com/projects/axanar#/|Axanar Indiegogo campaign page]], retrieved 3/1/16.)) Consequently, the analysis below is based only on the total raised from donors who did choose perks ($504,645).(([[https://www.indiegogo.com/projects/axanar#/|Axanar Indiegogo campaign page]], retrieved 3/1/16.))
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   * **Donors of small amounts** (under $100) made up more than three-fourths of the total number of those who supported //Axanar// (//Figure 1//).   * **Donors of small amounts** (under $100) made up more than three-fourths of the total number of those who supported //Axanar// (//Figure 1//).
   * However, those small donations only made up 40 percent of the total dollars raised (//Figure 2//).   * However, those small donations only made up 40 percent of the total dollars raised (//Figure 2//).
-  * **Just a sliver** of donors (25, or 0.4 percent) made contributions of more than $1,000 (//Figure 1//). In fact, just seven donated $50,000 — 10 percent of what was raised from perk-picking contributors.+  * **Just a sliver** of donors (25, or 0.4 percent) made contributions of more than $1,000 (//Figure 1//). In fact, the combined donations of just seven raised $50,000 — 10 percent of what was raised from perk-picking contributors.
   * Those 25 donors contributed almost one-fifth of the dollars raised (//Figure 2//).   * Those 25 donors contributed almost one-fifth of the dollars raised (//Figure 2//).
   * Meanwhile, **mid-level donors** (between $100-$600) were only a quarter of those who supported the campaign (//Figure 1//), but made up 43 percent of the total dollars raised (//Figure 2//).   * Meanwhile, **mid-level donors** (between $100-$600) were only a quarter of those who supported the campaign (//Figure 1//), but made up 43 percent of the total dollars raised (//Figure 2//).
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 === Top 5 Perks === === Top 5 Perks ===
 +{{ :view-charts.png|Rotate mobile device for best view of chart}}
  
 Based on the data in //Figure 3// below, the Top 5 perks selected by donors were: Based on the data in //Figure 3// below, the Top 5 perks selected by donors were:
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 </WRAP> </WRAP>
  
 +{{ :view-charts.png|Rotate mobile device for best view of chart}}
 === High-End Perks === === High-End Perks ===