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change_in_character [2016/03/27 18:38] – [Change in Character] correx number of coffee blends Carlos Pedrazachange_in_character [2016/07/22 02:22] – [Change in Character] updates w/asset transfer, trekzone link Carlos Pedraza
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 <wrap lo>**ARES DIGITAL** is a for-profit company created by Axanar Productions with co-producer Terry McIntosh to process and ship merchandise (known as “perks”) to donors of any project's Kickstarter, Indiegogo and private donation campaigns.</wrap> <wrap lo>**ARES DIGITAL** is a for-profit company created by Axanar Productions with co-producer Terry McIntosh to process and ship merchandise (known as “perks”) to donors of any project's Kickstarter, Indiegogo and private donation campaigns.</wrap>
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 === Commercial Activities === === Commercial Activities ===
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 > Axanar is not just an independent Star Trek film; it is the beginning of a whole new way that fans can get the content they want, by funding it themselves.  Why dump hundreds or thousands of dollars a year on 400 cable channels, when what you really want is a few good sci-fi shows?  Hollywood is changing. Netflix, Hulu, Amazon, and other providers are redefining content delivery, and Axanar Productions/Ares Studios hopes to be part of that movement.(([[https://www.indiegogo.com/projects/axanar#/story|Axanar Indiegogo campaign]], retrieved 3/6/16.)) > Axanar is not just an independent Star Trek film; it is the beginning of a whole new way that fans can get the content they want, by funding it themselves.  Why dump hundreds or thousands of dollars a year on 400 cable channels, when what you really want is a few good sci-fi shows?  Hollywood is changing. Netflix, Hulu, Amazon, and other providers are redefining content delivery, and Axanar Productions/Ares Studios hopes to be part of that movement.(([[https://www.indiegogo.com/projects/axanar#/story|Axanar Indiegogo campaign]], retrieved 3/6/16.))
  
-The crowdfunding campaigns also required Axanar to set up a full-fledged [[merchandise|merchandising and fulfillment operation]] featuring a full line of Star Trek-based apparel, five blends of coffee, posters, artwork, patches, models and books in a Donors' Store, which Peters realized presented a potential revenue stream he launched with co-producer [[Terry McIntosh]] called [[merchandise#Ares Digital]].(({{:axanar-annual-report-v2.pdf|Axanar Annual Report 2015, Revised}}, p. 20, 12/15/15.))+[{{ :trekzone-alec.jpg?nolink&250|**NO COMMENT** In his interview with TrekZONE, Alec Peters refused to say whether he was part of the investor group acquiring the assets of the former Area Studios [[https://youtu.be/ZcPjJKzRdK4|YouTube]].}}] 
 + 
 +In March 2017, Peters announced the Ares Studios assets were to be transferred to a secret [[investor_group|group of investors]] for up to $400,000 that would go into the production of //Axanar//. At the time, and in a [[https://youtu.be/ZcPjJKzRdK4|video interview]] with TrekZONE, [[investor_group#petersno_comment_on_investor_group_membership|Peters refused]] to say whether he was part of that investment group. 
 + 
 +Even so, by May 2017 Peters felt he was sufficiently empowered to offer a [[axanar_finances|2 percent stake]] in the studio to departed chief technologist [[Terry McIntosh]] in exchange for the Ares Digital fulfillment software. 
 + 
 +The crowdfunding campaigns had required Axanar to set up a full-fledged [[merchandise|merchandising and fulfillment operation]] featuring a full line of Star Trek-based apparel, five blends of coffee, posters, artwork, patches, models and books in a Donors' Store, which Peters realized presented a potential revenue stream he launched with co-producer [[terry_mcintosh|McIntosh]] called [[merchandise#Ares Digital]].(({{:axanar-annual-report-v2.pdf|Axanar Annual Report 2015, Revised}}, p. 20, 12/15/15.)) 
 + 
 +However, Ares Digital [[perks|utterly failed]] to enable Axanar to deliver promised perks to its donors, forcing the production to start its fulfillment efforts [[ares_digital_update|from scratch]]. {{:axamonitor-ico.gif?nolink|}}
  
 /* And here is Rob Burnett’s update: /* And here is Rob Burnett’s update: