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patreon_may_1 [2019/05/11 20:52] – Carlos Pedrazapatreon_may_1 [2019/05/11 21:17] (current) – Carlos Pedraza
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 <fs x-small>MAY 11, 2019<wrap indent> | </wrap><wrap indent> 5 MIN READ</wrap></fs> <fs x-small>MAY 11, 2019<wrap indent> | </wrap><wrap indent> 5 MIN READ</wrap></fs>
  
-====== A Missed May Target, a Moving Patreon Goalpost ======+====== A Missed May Target, a Moving Patreon Goal Post ======
  
-**//Axanar fans fail to step up to pay for Alec Peters to stay in the warehouse called Ares Studios// **+**//Axanar fans fail to step up to pay for Alec Peters to stay in the warehouse he calls Ares Studios// **
  
  {{TOC}}{{page>byline}}  {{TOC}}{{page>byline}}
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 <WRAP center 90%> <fs smaller>**//See also: [[reel_trek|Planning for Worst in Patreon Effort to Save Axanar's Home]]//** </fs> </WRAP> <WRAP center 90%> <fs smaller>**//See also: [[reel_trek|Planning for Worst in Patreon Effort to Save Axanar's Home]]//** </fs> </WRAP>
- 
-{{page>subscribe}} 
  
 ===== Not Even Close ===== ===== Not Even Close =====
 +
 +{{page>subscribe}}
  
 **That didn’t happen**. Not even close. It took three months just to get halfway to the goal; Peters launched the effort January 18. **That didn’t happen**. Not even close. It took three months just to get halfway to the goal; Peters launched the effort January 18.
  
 **Underperformance**. The campaign underperformed even conservative projections, with the growth in donors and donations often grinding to a halt, and with the average donations dropping by almost 75 percent. **Underperformance**. The campaign underperformed even conservative projections, with the growth in donors and donations often grinding to a halt, and with the average donations dropping by almost 75 percent.
- 
-<WRAP right round important 320px> 
-<fs smaller><wrap em>UPDATE</wrap> As of May 11, the Ares Studio Patreon stood at 224 donors pledging $2,150 a month. The campaign has taken 11 days to recover the ground it lost when so many patrons dropped out.</fs> 
-</WRAP> 
- 
  
 ==== 800-Patron Goal ==== ==== 800-Patron Goal ====
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 In his Patreon pitch video, Peters put out what he thought was an achievable goal: In his Patreon pitch video, Peters put out what he thought was an achievable goal:
  
-<WRAP>//**__« We only need 800 patrons to give us $5 a month to cover those expenses. That’s about the cost of a cup of coffee at Starbucks, or about 17¢ a day. »__ **//  <wrap indent>//— Alec Peters, Patreon pitch video//</wrap></WRAP>+<WRAP right round tip 320px> 
 +<fs smaller><wrap em>UPDATE</wrap> As of May 11, the Ares Studio Patreon stood at 224 donors pledging $2,150 a month. The campaign has taken 11 days to recover the ground it lost when so many patrons dropped out.</fs> 
 +</WRAP>
  
-[{{ ::projected_donors_2-10-2.jpg?400|**UNDERPERFORMING** In mid-February, projections had the Ares warehouse Patreon at about 260 patrons by April 1. In reality, the campaign has yet to attract more than 224, falling on May 1 to 205. //Click image to view full size.// <fs smaller>//AxaMonitor graph from February 10//</fs>}}]+<WRAP>//**__« We only need 800 patrons to give us $5 a month to cover those expenses. That’s about the cost of a cup of coffee at Starbucks, or about 17¢ a day. »__ **//  <wrap indent>//— Alec Peters, Patreon pitch video//</wrap></WRAP>
  
 As of May 1, the number of patrons stood at only a fourth of what Peters hoped for. The average donation, however, was a more encouraging $9.67, signaling individuals’ enthusiasm but lacking more broad-based support. As of May 1, the number of patrons stood at only a fourth of what Peters hoped for. The average donation, however, was a more encouraging $9.67, signaling individuals’ enthusiasm but lacking more broad-based support.
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 Peters has [[:bait_switch|contradicted himself]] several times during the campaign on the question of whether he would stay in his current 6,000-square foot warehouse, or move by May 1 to a 3,000-square foot facility nearby for about $2,500 a month. Peters has [[:bait_switch|contradicted himself]] several times during the campaign on the question of whether he would stay in his current 6,000-square foot warehouse, or move by May 1 to a 3,000-square foot facility nearby for about $2,500 a month.
 +
 +[{{ ::projected_donors_2-10-2.jpg?400|**UNDERPERFORMING** In mid-February, projections had the Ares warehouse Patreon at about 260 patrons by April 1. In reality, the campaign has yet to attract more than 224, falling on May 1 to 205. //Click image to view full size.// <fs smaller>//AxaMonitor graph from February 10//</fs>}}]
  
 **We don’t want to move**. His Patreon pitch outlined a value proposition to prospective patrons Peters thought was worth at least the $4,000 a month to stay in the bigger warehouse. **We don’t want to move**. His Patreon pitch outlined a value proposition to prospective patrons Peters thought was worth at least the $4,000 a month to stay in the bigger warehouse.
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 === Studio Problems Highlighted === === Studio Problems Highlighted ===
  
-Peters' own [[yout>8UprHUZRfyg?t=213|Axanar Update]] video shines an uncomfortable spotlight on the set and features of his current warehouse facility. In a segment showing the erection of the captain's quarters set, rain is loudly hear drumming on the roof of the warehouse — hardly an inviting facility for a movie set.+Peters' own [[yout>8UprHUZRfyg?t=213|Axanar Update]] video shines an uncomfortable spotlight on the set and features of his current warehouse facility. In a segment showing the erection of the captain's quarters set, rain is loudly heard drumming on the roof of the warehouse, for which Peters apologizes to viewers — hardly an inviting facility for a professional film production.
  
-Peters also delivers the update while leaning on one of the stations on the U.S.S. Ares bridge, showing off a visible flaw in the construction of the set, as one piece is misaligned with another.  +Peters also delivers the update while leaning on one of the stations on the U.S.S. Ares bridge, showing off a visible flaw in the construction of the set, as one piece is misaligned with another. {{:axamonitor-ico.gif?nolink|}} 
-{{page>footer}}{{tag>tagged items}}+ 
 +<WRAP tip 90%> 
 +<wrap em>COMMENT & SHARE</wrap> \\ 
 +<wrap lo>Discuss this article in [[face>groups/axamonitor/permalink/630591224122395/|AxaMonitor's Facebook group]] or share on:</wrap>~~socialite~~ 
 +</WRAP> 
 +---- 
 +**Keywords**{{tag>Patreon Ares_Studios crowdfunding warehouse}}