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axanar_indiegogo_details [2016/03/06 22:34] – Carlos Pedrazaaxanar_indiegogo_details [2017/12/12 12:04] (current) – [Donations Divvied Up] Carlos Pedraza
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 +<WRAP box 600px>
 +{{::st-axanar-indiegogo.jpg|}}\\
 +<wrap lo>**STAR TREK** Image from Axanar Indiegogo campaign's pitch video.</wrap>
 +</WRAP>
 +
 ====== Axanar Indiegogo Details ====== ====== Axanar Indiegogo Details ======
 +{{TOC}}
 <wrap lo>//Main article: [[Crowdfunding Platforms]] \\ <wrap lo>//Main article: [[Crowdfunding Platforms]] \\
 See also: [[Prelude Kickstarter Details]] and [[Axanar Kickstarter Details]]//</wrap> See also: [[Prelude Kickstarter Details]] and [[Axanar Kickstarter Details]]//</wrap>
  
-This is an analysis of the publicly available information about Axanar's [[crowdfunding platforms|Indiegogo campaign]], launched in July 2015, and concluded in January 2016 after the filing of a [[copyright infringement]] [[lawsuit]] against [[Axanar Productions]] and executive producer [[Alec Peters]] by [[CBS]] and [[Paramount Pictures]]. +This is an analysis of the publicly available information about Axanar's [[https://www.indiegogo.com/projects/axanar#/|Indiegogo campaign]], launched in July 2015, and concluded in January 2016 after the filing of a [[copyright infringement]] [[lawsuit]] against [[Axanar Productions]] and executive producer [[Alec Peters]] by [[CBS]] and [[Paramount Pictures]].
- +
-/* This third crowdfunding effort by Axanar had now moved to Kickstarter's rival Indiegogo, which  +
- +
-Alec describes why they switched to IGG: http://www.axanarproductions.com/captains-log-june-18-2015/+
  
-Thursday, June 18, 2015 +This third crowdfunding effort by Axanar had now moved to Kickstarter's rival, [[crowdfunding platforms|Indiegogo]], which, by Peters' account, had courted Axanar with a significant financial incentive. The ambition of a $1.32 million goal was matched by an [[change in character|expansion of the commercial scope]] of Axanar Productions beyond just the production of //Axanar//.
-A whirlwind day of meetings, starting off with one with Indiegogo.  They love Axanar and really want our business and so have come with an aggressive offer to woo us away from Kickstarter.  We have had nothing but good things to say about Kickstarter and they are great, but Indiegogo will save us about $35,000 if we hit a million dollars in fundraising.  Plus they accept credit cards AND PayPal.  The biggest film projects of the last year, Super Troopers II (which raised $4.5M) and Con Man (Which raised $3.2M) did so on Indiegogo.  And with us planning on probably 4 campaigns next year (Two books and Tales of the Four Years War to start), we can see how each platform does.  No decisions have been made, but I thought I would keep you all updated.  I believe in a free flow of information and transparency, so you know what we are doing here! +
-After my 10:00 call with Indiegogo, I met with Oren from Geeknation, one of the top geek content providers online.  Oren is an awesome guy with a great vision of online content delivery and we talked about using his facilities to live webcast our next crowdfunding campaign.  Their studio is pretty cool with multiple sets to choose from, where they do a whole bunch of great online shows.  Check them out! +
-After that, I had a lawyer meeting, but I can’t tell you much about that!  Two great Star Trek fans though, who are helping us out a ton. +
-And here is Rob Burnett’s update: +
-Tobias sent TEN MORE SHOTS today, and I was able to cut them together to see a moment of how the completed scene would look and feel.  I once read famed director Wim Wenders said his finished films only represented 50% of what he saw in his mind’s eye when he began them. Well… so far, in the case of this first AXANAR scene, I’m getting 110% of what was in my mind’s eye when I started making my story reel. The feature version of AXANAR has never felt more real to me than it does right now. +
- */+
  
-<WRAP center round important> 
 ===== About the Indiegogo Data ===== ===== About the Indiegogo Data =====
  
 The campaign ended with a total $574,434 raised from 7,660 donors. However, 1,102 people appeared to donate $69,789 without selecting perks, so the amount each contributed was not publicly disclosed. Each average undisclosed donation, however, is about $63. The campaign ended with a total $574,434 raised from 7,660 donors. However, 1,102 people appeared to donate $69,789 without selecting perks, so the amount each contributed was not publicly disclosed. Each average undisclosed donation, however, is about $63.
-</WRAP> 
  
-[{{ ::accountability.jpg|**ACCOUNTABILITY** graphic from Axanar's 2015 Indiegogo campaign page.}}]+{{page>analysis box}}
  
 ==== Donations Divvied Up ==== ==== Donations Divvied Up ====
 +[{{ ::accountability.jpg|**ACCOUNTABILITY** graphic from Axanar's 2015 Indiegogo campaign page.}}]
  
 Consequently, the analysis below is based only on the total raised from donors who did choose perks ($504,645).(([[https://www.indiegogo.com/projects/axanar#/|Axanar Indiegogo campaign page]], retrieved 3/1/16.)) Consequently, the analysis below is based only on the total raised from donors who did choose perks ($504,645).(([[https://www.indiegogo.com/projects/axanar#/|Axanar Indiegogo campaign page]], retrieved 3/1/16.))
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   * **Donors of small amounts** (under $100) made up more than three-fourths of the total number of those who supported //Axanar// (//Figure 1//).   * **Donors of small amounts** (under $100) made up more than three-fourths of the total number of those who supported //Axanar// (//Figure 1//).
   * However, those small donations only made up 40 percent of the total dollars raised (//Figure 2//).   * However, those small donations only made up 40 percent of the total dollars raised (//Figure 2//).
-  * **Just a sliver** of donors (25, or 0.4 percent) made contributions of more than $1,000 (//Figure 1//). In fact, just seven donated $50,000 — 10 percent of what was raised from perk-picking contributors.+  * **Just a sliver** of donors (25, or 0.4 percent) made contributions of more than $1,000 (//Figure 1//). In fact, the combined donations of just seven raised $50,000 — 10 percent of what was raised from perk-picking contributors.
   * Those 25 donors contributed almost one-fifth of the dollars raised (//Figure 2//).   * Those 25 donors contributed almost one-fifth of the dollars raised (//Figure 2//).
   * Meanwhile, **mid-level donors** (between $100-$600) were only a quarter of those who supported the campaign (//Figure 1//), but made up 43 percent of the total dollars raised (//Figure 2//).   * Meanwhile, **mid-level donors** (between $100-$600) were only a quarter of those who supported the campaign (//Figure 1//), but made up 43 percent of the total dollars raised (//Figure 2//).
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 === Top 5 Perks === === Top 5 Perks ===
 +{{ :view-charts.png|Rotate mobile device for best view of chart}}
  
 Based on the data in //Figure 3// below, the Top 5 perks selected by donors were: Based on the data in //Figure 3// below, the Top 5 perks selected by donors were:
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 </WRAP> </WRAP>
  
 +{{ :view-charts.png|Rotate mobile device for best view of chart}}
 === High-End Perks === === High-End Perks ===
  
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 ^ ^ These 14 people contributed $69,000 (14 percent of the total) || ^ ^ These 14 people contributed $69,000 (14 percent of the total) ||
  
-/* +{{page>change in character}}
-==== Change in Character ==== +
- +
- */ +
  
 {{section>crowdfunding platforms#Source Data}} {{section>crowdfunding platforms#Source Data}}