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Axanar Indiegogo Details
Main article: Crowdfunding Platforms
See also: Prelude Kickstarter Details and Axanar Kickstarter Details
This is an analysis of the publicly available information about Axanar’s Indiegogo campaign, launched in July 2015, and concluded in January 2016 after the filing of a copyright infringement lawsuit against Axanar Productions and executive producer Alec Peters by CBS and Paramount Pictures.
About the Indiegogo Data
The campaign ended with a total $574,434 raised from 7,660 donors. However, 1,102 people appeared to donate $69,789 without selecting perks, so the amount each contributed was not publicly disclosed. Each average undisclosed donation, however, is about $63.
ACCOUNTABILITY graphic from Axanar’s 2015 Indiegogo campaign page.
Donations Divvied Up
Consequently, the analysis below is based only on the total raised from donors who did choose perks ($504,645).1)
The following figures demonstrate:
- Donors of small amounts (under $100) made up more than three-fourths of the total number of those who supported Axanar (Figure 1).
- However, those small donations only made up 40 percent of the total dollars raised (Figure 2).
- Just a sliver of donors (25, or 0.4 percent) made contributions of more than $1,000 (Figure 1). In fact, just seven donated $50,000 — 10 percent of what was raised from perk-picking contributors.
- Those 25 donors contributed almost one-fifth of the dollars raised (Figure 2).
- Meanwhile, mid-level donors (between $100-$600) were only a quarter of those who supported the campaign (Figure 1), but made up 43 percent of the total dollars raised (Figure 2).
Click on image to view full size.
Distribution of Donors
The following chart displays the number of donors distributed across the 29 funded levels offered by the campaign.
Top 5 Perks
Based on the data in Figure 3 below, the Top 5 perks selected by donors were:
| Amount | Reward | No. of Donors | |
|---|---|---|---|
| 1. | $25 | Download of Axanar | 2,198 |
| 2. | $75 | Axanar Blu-ray | 1,030 |
| 3. | $150 | Axanar Deluxe Blu-ray | 875 |
| 4. | $35 | Starfleet Fourth Fleet patch | 414 |
| 5. | $10 | Backers page, access to Donors’ Store | 475 |
| Top 5 perks raised $281,920 (56 percent of total) from 4,915 donors (75 percent of total) | |||
Figure 3
Click on image to view full size.
High-End Perks
These are the rewards offered to the highest-paying contributors:
| Amount | Reward | No. of Donors |
|---|---|---|
| $10,000 | Associate producer on set | 3 |
| $5,000 | Associate producer upgrade | 1 |
| $5,000 | Extra in Axanar | 3 |
| $4,000 | Ultimate collectors pack | 1 |
| $2,500 | Production assistant for 1 week | 6 |
| These 14 people contributed $69,000 (14 percent of the total) | ||
Source Data
Download the source documents for the crowdfunding series of articles. The data was assembled into spreadsheets from publicly accessible information made available by the crowdfunding platforms and/or the Axanar Annual Report. Click on the citation number to access the downloadable spreadsheets. 2)
Submit Findings
Readers who make interesting findings by sorting the crowdfunding and financial data on their own are invited to submit them to AxaMonitor. Please use the Feedback page to submit new information. Thank you!
Keywords
1)
Axanar Indiegogo campaign page, retrieved 3/1/16.
2)
Download Excel spreadsheet with data from Axanar crowdfunding campaigns on Kickstarter and Indiegogo. Also, the Axanar Financials spreadsheet summarizes data from the Axanar Annual Report, 2015, Revised, and the data used to generate charts in the Ambition vs. Achievement article.